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By Than Merrill

To learn more about Real Estate Marketing, look at Marketing For Deals

All marketing experts know the importance of being consistently bold. I have seen some great marketers with a bold message out perform one shot wonders with a more compelling offer. In fact, I think you can probably think of some business owners in your area whom are just plain outrageously consistent with their marketing.

I have experienced this first hand in the world of real estate investing. For example, I was sitting across the kitchen table from a seller one time and asked her why she had decided to call me instead of the 30+ other investors who had mailed her. She said it was because I was the only one wouldn’t stop mailing her these outrageous letters and postcards. That deal was worth over $50,000 to my company’s bottom line. You think being consistently bold is important now? You bet it is!

Real Estate Marketing Tip #1

With so many investors in the marketplace, your message can sometimes get lost in the marketing shuffle. That is why you need to do something bold when it comes to your marketing campaigns if you want sellers to remember you.

For example I know of one investor in California who used to run a full page color newspaper ad every week saying “Why Use a Realtor?” The best part was that the ad used to run in the middle of the Realtor homes for sale section of the Sunday paper. Now I am sure he upset many realtors, but his bold marketing tactics are why he is the most successful investor in his area.

Real Estate Marketing Tip #2 – Consistency with Your Marketing is Paramount

On an average day, the typical American sees literally hundreds of advertisements and marketing messages. Of these, only about 10% are actually internalized by target customers. Therefore, you can’t expect someone to do business with you after you have contacted them only one time. There is no such thing as a “one-time wonder” in the world of real estate marketing. There is no special secret or magic formula to finding deals as most new investors usually think. Effective marketing requires a compelling message and continual follow-up. On average, a person will not decide they want to do business with you until the fifth or sixth time you have contacted them. For example, our direct mail campaigns usually consist of five to six different letters depending on the list

Likewise, multiple methods of marketing always work better than one. For example, if a seller drives by your bandit sign, sees you in the newspaper, and then they gets a postcard from you I guarantee they are more apt to call you then if you only run one marketing campaign consistently.

If you are on a fixed budget, make sure that you don’t pour all of the money into one or even two different forms of marketing. For every $1000 per month you are willing to spend you should be able to find three or four different methods to employ. As your budget grows, the number of different forms you use should grow accordingly. There are a lot of very inexpensive forms of marketing you can begin with so start with those and ad more expensive ones as you grow.

Additionally, you must have patience with your marketing. Don’t expect something to work the first time every time. Some of the best marketing campaigns we have ever run started out lackluster. Only by having patience, adapting, testing, and tweaking the campaign did we get it to produce.

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