It is no secret that the majority of prospective buyers begin their search for a new home online. It is the direction the real estate industry has been heading for quite some time, and if you are not aware of the fact, it may already be too late. Fortunately, however, there are several steps you can take to expand your online presence and make your website more findable to prospective clients.
According to a recent Forbes survey, the following search engine optimization (SEO) trends will be critical for marketers to follow in 2014:
1.) Optimize For Multiple Screens
Investors intent on optimizing their marketing presence are advised to adopt a multi-screen approach. For those unfamiliar with this strategy, it is critical that your website is suited for smartphone and tablet use. In other words, you want your website to be compatible with mobile devices. “You can’t afford not to have a mobile friendly website in 2014,” says Bart Gibby, vice president and SEO of Boostability.
However, smartphone and tablet compatibility is not all you must achieve. It must be done correctly. Perhaps even more importantly, having a mobile-friendly website that is not up to par can actually hurt your Google rankings.
“This is a problem, as the same content is now located on more than one URL or location,” notes Gibby. Search engines don’t know which URL to show in searches. “Responsive + Web design” can adjust the layout and size of websites according to the screen or window size on whatever device the user is using and can eliminate the need for hosting separate mobile sites.
With more searches being preformed on a mobile device than ever before, it is important to cater to this particular niche. Having a website that accommodates these requirements will boost your visibility with minimal effort. Do yourself a favor and take the time to make your website mobile-friendly.
2.) Local Search Competition
It may come at no surprise to you that large portions of Google searches are location dependent. Approximately 20 percent of all searches inquire with regards to a respective location. Perhaps even more importantly, however, Comscore has acknowledged that 56 percent of mobile phone users are preforming local searches. These percentages alone should serve as enough motivation for businesses to broadcast themselves on a local level. Establish a local presence online. This can be achieved, relatively easily might I add, through he use of profile pages on respected social media platforms.
The profile pages can help businesses optimize local searches for all of their business locations. Also, for those who already have profile pages, optimizing their profiles or freshening up their profiles by adding new images or information can also help boost their findability online, Gibby says.
3.) Take Advantage of Pinterest
The social network has surged in growth with 50 million subscribers in the U.S. as of July 2013. If its growth rate continues, Pinterest is expected to overtake Twitter in number of user accounts. What’s more, Pinterest users tend to be active: 21 million users are considered “active” by having been on their accounts at least once in the month, according to a study by Semiocast.