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5 Real Estate Marketing Ops You’re Missing

Published on Thursday - October 25, 2012

Here are 5 easy, high ROI real estate marketing opportunities you’ve probably been missing out on…

There are all types of complex, high-tech marketing strategies out there for real estate investing pros today, but there may be some easier channels which can produce real results faster that you have been overlooking.

While the web is great and embracing technology is important, some of the best marketing opportunities for real estate investing may be offline and be right under your nose.

1. Chamber of Commerce Events

Getting out to local Realtor and real estate investor networking events is great but connecting with your local chamber of commerce can open up new doors to forge strategic partnerships and generate leads from other local professionals who are eager to collaborate. Don’t just show up and mingle; look for opportunities to present as well.

2. The Gym

Gyms and fitness centers can be a great place to host a table and connect with new leads. Gyms need a constant flow of new members and are often open to reciprocal marketing and you might even get free membership benefits. Plus, upscale fitness facilities often offer access to highly targeted prospects with money to buy homes and invest.

3. Flea markets

Many areas now have more upscale indoor flea markets which sell a wide range of goods and attract those with money as well as those simply looking for cheap bargains. Perhaps more importantly consumers visit these markets to burn time on the weekend and aren’t in a hurry, making it easy for real estate investing companies with a table to engage in more in depth conversations.

4. School Fairs

This is the time of year for all sorts of school fairs from fall fairs to Halloween to special events leading up to the holidays. Real estate investors can often reserve tables at these events for a few dollars for the chance to network with other parents in a warm atmosphere.

5. Free Marketing Assistance

Many real estate investors also overlook tons of free marketing help that is out there from various vendors. Mortgage brokers, lenders, title companies and insurance agents often offer a range of marketing tools and opportunities for those who use them. This can range from fliers to emails to collaborating on direct mail to real leads; exploit it where you can.

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