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6 Ways To Re-purpose Your Real Estate Content

Published on Wednesday - March 05, 2014

Real estate success greatly depends on marketing and content strategies.  As an investor, your content reflects who you are and what you do. It is important to represent yourself appropriately. So how can real estate investors get the most out of their current strategies while representing themselves in a good light?

Google has clearly given its opinion on content: It needs to be original, fresh and high quality. Given the increased velocity and severity of Google updates to its search algorithms, more is to be expected. Of course, with the competition increasing and stepping up their game, generating great content that produces results isn’t always cheap. So how can real estate investors and businesses maximize their resources and content?

One of the best ways to accomplish this, increase real estate marketing ROI and boost lead generation is to re-purpose content. Here are at least six ways to turn your standard real estate blog or article into powerful lead generating media:

1. Tweets

Real estate investors should be spinning off tweets from all of their content. Multiple tweets can be extracted from a single blog post and sent out over the week or month. Watching the most interactive times for your tweets, using hashtags and including @ mentions can all help increase engagement. Some may even want to use paid Twitter marketing and ‘promoted posts’ or accounts to drive in even more leads.

2. Facebook

Facebook is far underutilized by most real estate investors and investment companies. An individual Facebook update normally barely reaches a small fraction of followers. So don’t be afraid to repeat links to content. Experiment with breaking up content by images, text links, quotes and creating competitions around it, as each will resonate with different prospects.

3. Podcasts

There have been some extremely successful real estate podcast series launched. Some prospects are simply more auditory or only have time to tune into your message on the go. Converting your text into audio which can be streamed on mobile devices or downloaded as MP3s could be very valuable. Structured well, it could be a great way to differentiate yourself from the competition and keep prospects and past clients coming back again and again.

4. Video

It’s amazing how much video is preferred when surfing the web and seeking information. Even the least geeky consumers seem expertly skilled at finding instructional videos when they want to. Real estate blogs can be turned into simple videos and uploaded on YouTube, while listings can become virtual tours.

5. Info-graphics

Info-graphics have become incredibly popular. Some extremely valuable and important text is simply lost on consumers because it is too drawn out, too time consuming to read, too complex, or simply forgotten too fast. Info-graphics add an incredible new dynamic to real estate blogs and social media; one which is visual, easy to remember and fun to share. Thanks to new technology, info-graphics are becoming even easier and more affordable for real estate investors to create themselves.

6. Press Releases

All of the above can also be turned into press releases for increased visibility, powerful links and increased credibility. When you see the competition dominating the local or even national press, it isn’t just luck, or that they are better. Often it is because they are placing themselves in the headlines. Don’t miss out on the power of press releases for real estate marketing and branding. There are free and paid opportunities everywhere if you know where to look for them.

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