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Are You Blogging Enough For Your Real Estate Investing Business?

by Chris Musial
Published on Friday - June 24, 2011

By know you should know that having a blog for your real estate investing business is absolutely essential.  There is no question about it.  If you are going to take real estate investing seriously, then you need to be blogging.  Many of you already are, but are you really blogging enough?

How much blogging should you be doing for your real estate investing business?  Well, consider that 62% of small and medium businesses blog and post on their social media 8 plus times a week and they receive and average of 10.27 comments and interactions with prospects a day.  However the 25% that post just 1-7 times a week only average 0.33 comments a week.  So how much blogging should you be doing if you want to reach new prospects and want to be really engaging customers?  You can bet it is at least 8 times a week.

Blogs can help dramatically improve your SEO so that you can be found more easy in web searches, a blog can help bring in masses of organic traffic and can help position you in the industry and your customer’s minds.  Some real estate investing businesses are even running multiple blogs.  Perhaps you will want one for buyers, another for sellers and another to attract private mortgage lenders.  Some may be using Google’s Blogger, but WordPress is definitely becoming the most widely used and certainly one of the easiest to use.

Don’t forget that your blog can also become a big source of extra revenue too if you play it right once you have a good size following.  This can go right to your pocket, be used to offset your expenses or even to treat yourself to a well deserved vacation in the Caribbean this summer.

It is true that there is no substitute for high quality content.  This may not always be cheap, but it will pay off handsomely.  So start blogging as much as you can…

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