There are so many different forms of advertising and generating leads for real estate investing right now that it can be hard to choose which are the most important to focus on. The question is, can you afford to not be using mobile marketing?
The truth is that you may be able to survive in real estate investing just by hitting the streets hard and doing a lot of leg work and networking. However, this certainly means a lot more work than taking advantage of the technology at your finger tips. Plus you must strive to stay ahead of your competitors if you really want your real estate investing business to reach its full potential.
So how critical is mobile marketing really? Take a look at some of the following stats and decide for yourself:
- Over 4 billion mobile phones in use worldwide
- Over 1 billion smartphones in use
- In the next year and a half mobile Internet use will exceed desktop usage
- Already half of all local searches are via mobile devices
- Americans spend around 3 hours a day socializing on mobile devices
So your real estate investing business might survive the next 2 years without mobile marketing, social media and a mobile optimized website. However, it is quite likely that your competitors will tapping into the bulk of the leads that are out there.
You don’t necessarily have to go out and have your own mobile app developed. Though you do need to ensure that your prospects are able to find you from their mobile phones, get the information they are looking for and find it easy to get instant help.
So if you are working on a tight budget for now, at least make sure that your real estate investing website works from the most popular smartphones, you have a great presence on the most popular social media networks and that your phone numbers are clearly published in a conspicuous place so they can call you immediately if they like what you are offering.