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Custom Social URLs: An Advantage For Real Estate Professionals

Published on Wednesday - November 06, 2013

Google appears set to expand its role in the social media market. While trying to keep up with competitors, this platform has recently announced a unique update that can be extremely useful to those who know how to take advantage of it.  Moving forward, Google Plus intends to permit users the flexibility of customizing their social URLs. A move like this can have a large impact on social media visibility for businesses of every level.  So how can you, as a real estate investor, take advantage of the recent change?

The ability to customize your Google Plus URL is an important milestone and should have the attention of all real estate professionals, especially those who focus on a niche. However, while this is a welcome development, it is just the tip of the iceberg. Customizing a social media URL has the ability to propel your businesses’ visibility and even profitability.

Neglecting to embrace this new change can come with extremely expensive consequences and can limit ROI. Subsequently, investors who do not adapt with this change may have to put in a lot more work just to maintain visibility.

Grabbing Your Slice of Google Real Estate

Personalized Google Plus URLs haven’t been available for most until now, and they are still slowly being offered to select businesses and individuals. The announcement acknowledges that Google Plus users will be able to customize their entire URL.  This means the long string of ambiguous numbers at the end of the URL will be gone, essentially providing you with a cleaner web address.

In order to qualify for a personalized Google Plus URL, users must meet the following criteria:

  • Must have ten or more followers
  • Account must be at least 30 day sold
  • Must have a profile picture

Priceless Online Real Estate with Huge Profit Margins

Google’s custom URLs may be new, but they are just a small part of the tools that are made available online to real estate investors.

So why are they so valuable? They are just like web domain names. Just look at some of the prices internet domain names have sold for recently and it’s pretty self-explanatory. Some real estate domains sell for tens-of-millions of dollars.

Those with the best real estate themed domains get to enjoy increased search engine rankings, web traffic, leads, and even higher conversion rates. They can even give some an advantage when using Google Adwords, which gives those with more relevant domains a ‘discount.’ Essentially, a good domain names means your marketing ROI is much higher. The better your visibility, the more leads you may produce.

Unified brands with matching URLs, vanity numbers and business names also mean a brand that doesn’t leak leads, followers and dollars to the competition for free.

However, most importantly, online URLs and domain names can build huge value in the name and company. This value can often exceed that of any income or other asset.

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