Introduction to Facebook Ads
|
| What are Facebook Ads |
6:51 |
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| The Power of Facebook Ads |
1:57 |
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| Understanding the Facebook Profile for Ads |
1:06 |
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| How to move from keyword targeting to people targeting |
2:34 |
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| How search marketers are using facebook to reach local customers |
2:41 |
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Defining Your Goal
|
| Generating a lead |
3:45 |
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| Making a sale |
3:30 |
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| Branding your product |
2:45 |
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| Branding yourself |
3:52 |
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Creating Your Ad
|
| Title |
1:15 |
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| Picture |
2:30 |
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| Location and radius targeting |
2:13 |
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| Education targeting |
2:10 |
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| Age targeting |
3:11 |
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| Sex targeting |
1:08 |
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| Keyword targeting |
5:33 |
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| How to use multiple filters – powerful targeting tips |
3:45 |
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Bidding on Ads
|
| What is your goal |
5:33 |
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| Creating a bid strategy |
4:08 |
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Landing Pages
|
| Where do i drive traffic |
1:16 |
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| Determining what type of landing page to use |
3:27 |
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| Go between pages |
1:49 |
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| Opt in pages |
3:27 |
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| Sales pages |
3:25 |
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| How to design simple landing pages |
1:35 |
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Monitoring your Campaign Performance
|
| Checking up on your ads |
1:24 |
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