By Paul Esajian
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ATTENTION FLIPPERS: “Your rehab is not finished the moment your contractor cleans up.”
After the last trim is painted and the appliances are installed, you have one more crucial step that will ensure you a quick sale, STAGING.
For those who are not familiar with STAGING, Staging is the process of creating an emotional experience that leads sellers to make buying decisions much quicker and easier. Staging is a pivotal element in your real estate investing business that does not take much effort, but yields in immense benefits. Bottom line – Staging sells your property faster, which allows you to see your profits sooner.
Staging is simple; you want the buyer walking thru the house to envision themselves living there. You want them to visualize where they would put their furniture, where they will have dinner, and enjoy a movie. Staging does not have to be complicated. You can have a lot of fun and showcase your style. Here are few tips to help stage your rehab.
Home Staging Tip #1: Clean, clean, clean!
Make sure your rehabbed house is clean from all debris, inside and out. You want the house cleaner than if your mother-in-law was coming over for Thanksgiving dinner. Make sure you don’t forget the window sills and little nooks and crannies, dry wall dust gets everywhere. Be meticulous in the kitchen and baths. You should feel comfortable eating your next meal off the floor.
Home Staging Tip #2: Bring a friend or family member.
This person needs to not have an emotional connection to the house. You want an unbiased eye to help highlight the positives and distract from any negatives.
Home Staging Tip #3: Pick a Staging Point.
Go to each major room in the house (i.e. Kitchen, Bathrooms, Living room) and select an attractive part of the room to highlight. An example in the living room would be a fireplace. Simply put a mirror or painting on the mantel with some candles and a few logs in the fireplace and you just staged! It’s simple as that. Now your buyer is able to visualize enjoying a roaring fire on a chilly winter night in their new house!
Take advantage of these staging tips before putting your flip house on the market. Your goal is to enhance the “WOW” factor a buyer gets as they preview the property. This will maximize your time. Back to TIP #1 CLEAN, Make sure your contractor cleans up after themselves every night to ensure time isn’t wasted when you are ready to clean. TIP #2 Also talk to your friend or family member that you are going to involve. Tell them what your objective is, as they will be more helpful if they know your goal. TIP #3, you can save a lot of time by picking the features in advance that you want to highlight. If you are unsure of your own style, don’t be afraid to ask a store clerk or friend for help. You can accomplish half the work of staging before your project is finished. Stick to a tight time line and don’t waste a minute. Every wasted minute is narrowing your profits.
Keep your eyes open for my 2nd article of this 3 part series of Home Staging Ideas and How to Stage your Home for Sale.