There are more and more real estate agents and individuals flipping houses getting into the market and creating a lot of competition. So how can you make your real estate investing businesses stand out from the crowd?
Sure, you can just try to shout louder than everyone else to be heard above all of the other noise, but if you are just saying the same things then this normally means a head on battle, with the one who has the biggest marketing budget winning. Even if this is you, this probably isn’t the best use of your resources nor will produce the highest return on your real estate investing marketing budget.
It is much wiser and easier to find a niche and own it. This will help you dominate a market segment and make it much easier to create a real estate investing brand that has prospects seeking you out as the expert instead of you having to chase them all the time. Plus you will realize a much higher ROI on all of the marketing you do for your real estate investing business.
Deciding on a niche is pretty easy. Start by asking yourself questions like who you associate with, who asks you for help most frequently and what types of property are bringing in the most profit for your real estate investing business. Think about whether you are better off flipping luxury houses or more affordable bread and butter properties. Are you better off taking on the wheeler dealer persona that attracts other investors who you can wholesale properties to or can you find a valuable niche in providing a valuable service to single parents and those trying to get back on track after the recent crisis.
Whatever your niche make sure this shows through in your entire branding, both visually and in the words you use and start seeing a better return on all your real estate investing marketing.