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Increasing Credibility To Increase Customers

Published on Tuesday - November 09, 2010

One of the biggest obstacles many investors come across when they begin flipping homes is establishing credibility. With so many real estate agents and other investors competing against each other and one major fraud scandal after another you can hardly blame home buyers and sellers for being cautious about who they do business with. Even the government has jumped in at various times in the last few years to bash certain sectors of the real estate industry, although be it with certain cloudy political and financial motives. However, perception is still everything when it comes to gaining trust and customers when flipping homes. While hand written personal letters may produce results for direct mail and even knocking on doors can create deals you are going to find it much easier if you work on building your credibility and the credibility of your real estate investing business.

Much of this is can be done simply through branding and presenting a professional image. This includes investing in a logo, website and toll free number. All of which are now very inexpensive. Other real estate professionals have found great success in adopting the role of a trusted advisor instead of a salesperson. This does not mean misleading prospective buyers and sellers while you are flipping homes but rather truly taking an interest in helping them achieve their goals. This is home ownership and building wealth for those who are buying and freedom from debt for those who are under pressure to sell. The more people you help, the more you will receive back. You can use buyer and seller packets to provide a form of real estate education to those you meet with which can also give them advice on how to navigate the process and save money, which will tremendously help boost your credibility. You may even choose to get involved with local real estate education classes for home buyers which can not only help improve buyers odds of being able to acquire a home faster and also hold onto it for the long run, but will also position you as the one to turn to you for one of the homes your are flipping when they are ready to buy.

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