Real Estate

Inman News: Driving Real Estate Results

By on July 8, 2013

How does the real estate website Inman News drive in results, and how can real estate investors capitalize on these same tactics to help their own business?

Inman News is one of the most well-known names in the industry. It is an online real estate publication that was started in 1996 by Bradley Inman. Having a respectable position in the industry, and having successfully raised millions of dollars to spin off other real estate related ventures, there should certainly be some lessons to be learned. So how does Inman do it?

Five ways Inman News gets results and makes money:

1. Online Marketing

As with many successful real estate industry businesses today, Inman relies on the web and embraces technology. Traditional marketing methods still work and have their place, but don’t ignore the speed and ROI of internet marketing either.

2. Membership

Inman News makes money from charging people for membership and to gain access to their information. Is your real estate website content and mastermind group good enough to charge for it?

3. Advertising Space

Their website runs third party ads and no doubt makes money from online ad space and affiliate programs. All real estate investors with a website can diversify and increase their incomes with these strategies. Just keep it moderate, as to avoid being penalized by Google or turning off good real estate leads.

4. Becoming an Authority

Many real estate agents and media outlets see Inman as an authority in the industry, especially on technology and news when applied for Realtors. You too can develop this type of authority in the real estate investing industry with the right positioning and commitment to good content.

5. Leverage

As the FortuneBuilders team has recommended frequently, one of the ways that Inman has been generating leads, web traffic and increasing growth recently has been leveraging the  existing databases of others. Look for opportunities to replicate this so that you may propel your own growth and ROI.