July 4, 2012 · 1 Comment
Despite the recent rants about Facebook, the social network has certainly bounced back with an arsenal of new marketing solutions real estate investing pros can take advantage of.
Even if Facebook did cease to exist in 7 or 10 years from now, that is a lot of time for real estate investing companies to use it to make a killing.
So in addition to building big social networks, cultivating likes, posting links to pull in traffic, leads and running CPM ads what can real estate investors be doing to profit from the world’s largest social networking platform?
4 marketing options for real estate investing pros…
1. Facebook Exchange
Facebook Exchange (FBX) brings real time bidding on highly targeted ad space. Unlike other online advertising which tries to pique the interest of consumers who haven’t shown an interest yet these ads are designed to follow users’ browser history and fulfill demand.
2. Sponsored Stories
We’ve all heard about the value for using stories to win new customers but this Facebook marketing opportunity takes the social network’s ad capabilities to a new level with syndication to game players at Zynga.com and directly into iPhone users’ hands wherever they are in real time.
3. EZ One-Click Affiliate Ads
Real estate investing companies looking for ways to offset marketing expenses and diversify revenues will find third party ad provider Payvment provides the simplest solution for ‘one-click’ creation of highly targeted affiliate marketing.
4. A Giant Email List
Recent news of Facebook forcing new @facebook.com email addresses on its users and displaying them openly on users’ timelines means a 900 million strong email database just waiting for the scraping. Spamming is still a big no, no but it does mean the addresses are there for filing as a backup in case your Facebook profile gets vaporized.