August 31, 2012 · Leave a Comment
Is cashing in on hurricane sales as real estate investing deals just savvy business or sleazy and unethical?
It’s Good to Help
It’s good to help victims of disasters like hurricanes. You’d probably really appreciate it is the shoe was on the other foot. It’s good to send financial help or even load up some of your team members and supplies and go help in person. If you choose to do this it is OK to allow your brand to benefit, just make sure you are doing it for the right reasons and not just for the PR. If it happens to lead to leads on real estate investing deals then all the better.
Buying Homes Can be Help too
Buying homes in times of disaster can be help too. Just make sure you are doing it in the right way and are not preying on victims who are in distress.
Homes can be bought in advance of a storm, though it can come with a lot of risks. Homes can be bought to flip or rent afterwards too when homeowners or other investors can’t afford to fix damage themselves and don’t have the funds to carry themselves until they can get an insurance check, if one ever comes. Of course many of these sellers will also likely need help finding rentals or new homes to buy too.
Could this be Your New Niche?
With a little thought this could turn into a profitable new real estate investing niche. It doesn’t just have to be hurricanes either. Severe tropical storms, earthquakes, tornadoes, tsunamis, floods and more can all fall into this category.
Of course just using these opportunities to give back can be equally rewarding too and if you must feel you are getting a return on your dollar remember that every home which doesn’t become a foreclosure will help to lift the market and bring up the value of your other holdings.