August 28, 2012 · Leave a Comment
What’s your real estate marketing philosophy or umbrella strategy which guides your brand and tactics?
Are you just blasting out random marketing messages based on whatever you are told you should be doing in the moment or do you have a real strategy which will ensure your long term success?
If not, it’s time you did…
2 New Marketing Strategies to Choose from: Politician vs. Philanthropist
1. Campaigning for More Real Estate Investing Business
A recent Realtor Mag article proposed a “Mayorism” marketing strategy and asked how your marketing would be different if this was a political race rather than real estate investing. Most would instantly associate running a political campaign with lies, propaganda, slamming the competition and of course burying your dirt so the other guy doesn’t find it. Clearly, while this all works it may not be the position a lot of investors want to take.
However, there are some good takeaways from this strategy if you think about it more in depth. TV ads, hosting dinners and social media can all be good tools for real estate investing marketing as can focusing on a niche and building a team. However, the related article also suggested a more offline focused drive with online marketing as an afterthought which probably isn’t the most cost effective move today.
2. The Philanthropist Approach
Before you get all worried about this strategy cramping your real estate investing income remember that Bill Gates and Warren Buffett are both considered both 2 of the wealthiest individuals of our time and the biggest philanthropists.
This doesn’t mean giving everything away either. Rather this strategy focuses on the prospect and making it all about serving them to the maximum. Remember the more people you serve the more money you will make. Find more renters to give the American Dream, find more homeowners to bail out and find more private lenders to earn better returns and you’ll make a lot more money, almost effortlessly.