August 10, 2012 · 1 Comment
Are the real estate deals you are offering other investors and the compensation you are offering for buyers attractive enough?
Are you offering 245% returns to private mortgage lenders and investors who buy your wholesale deals?
Are you offering these types of real estate investing deals with as little as $10,000 in and offering 10% commissions to real estate agents and referral partners?
Others are and this is your competition!
It is essential for real estate investing pros to watch what the competition is doing. Deals like this are being advertised more frequently and are vying for dollars which you need.
These aren’t just obscure pitches on hard to find websites either. They are being promoted as hands-free investments and being blasted to targeted investor lists as well as real estate agents around the world and property sites who act as affiliates.
Ask yourself, if you were on the other side which properties you would push to your clients and which properties would you be most attracted to invest in?
As a real estate agent are you going to pitch the homes paying 2% commission or those paying out 10%?
As a foreign investor who doesn’t know either you or your competition personally, who are you going to take a gamble on? The one offering 8% returns or 245% returns?
This doesn’t have to mean the end to your real estate investing business and of course some of these deals may be bogus or never produce but that doesn’t mean you should over promise out of desperation either. How can you make your investment opportunities look more attractive?
Do you need to re-work your numbers to make them more appealing? Can you position your deals and offerings as the safer alternative and shout about your market experience?
Perhaps you’ll also need to cast a wider net to reach more prospects. Syndication is still in but those who win at having others market for them need to be organized, have defined programs, be good at customer service and may even want to consider white label options and non-branded marketing materials.