As the real estate market heats up and investors increase the number of homes they are flipping, thanks to rapidly rising home prices, online real estate continues to go up in value. The trick is positioning yourself in the right spot online to maximize your exposure. A prominent real estate domain name can serve as an invaluable tool in such a situation.
The top Lebanese real estate domain name, RealEstate.com.lb, was just acquired by PropertyFinder.ae. In doing so, PropertyFinder.ae added to its 1.2 million unique views per month. This comes hot on the heels of the big $355 million Trulia acquisition of Market Leader, which included the domain RealEstate.com. This real estate domain name was purchased only a couple of years ago for $8.5 million. Now that was a healthy flip.
When it comes to flipping houses, your real estate domain name is incredibly valuable, regardless of whether you plan to sell it or not. This not only applies to your main website domain, but blog, social URLs and more.
Of course, while FortuneBuilders has warned of the necessity to lock up premium URLs for quite a while, many have continued to put it off. Not surprisingly, those who wait are not awarded the luxury of many choices.
Finding a set of matching URLs in the real estate investing industry can be tough, and that’s before you get to designing and filling them with great content.
However, while most new real estate investors may not have tens of millions to splurge on high level domains, that doesn’t mean that there aren’t some others out there worth buying.
Whether you are just getting started in real estate investing or looking to ramp up marketing and visibility, acquiring existing websites and social profiles that already have traffic can put you on the fast track to more business.
There are some calculators out there to help with this process, but practice due diligence, as valuation metrics can change. For example; a Facebook like may be worth a lot less today than five years ago, but organic web visitors may be worth a lot more.
Of course, this isn’t a complete substitute for establishing your own presence. It certainly isn’t as cool as building your own real estate investing brand from the ground up. However, it can help augment what you are doing to get more traction, and to break through growth plateaus.