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How Your Competitors Are Using Social Media

by Chris Musial
Published on Wednesday - April 13, 2011

Want to know how your competitors are utilizing social media marketing in their businesses? Any good real estate education course today will till you that you need to be using social media to connect with buyers and sellers, but until there have been few hard figures showing exactly who is using which platforms. Finding out what your competitors are doing with their marketing is a crucial and invaluable part of your real estate education which can help you decide where you need to focus your own efforts.

A new study released on Mashable this week shows exactly how the real estate industry is using social media and together with your real estate investing education from Fortune Builders will help you take your business to the next level.

Today over 84% of real estate professionals claim that they are using social media, with only 10% saying they are uncomfortable with using it. Still, this certainly doesn’t mean that most of them have invested enough in their real estate education and marketing knowledge to be able to use it productively.

Which social networks are your competitors actually using?

  • Facebook 79%
  • Twitter 48%
  • LinkedIn 29%
  • WordPress 15%
  • YouTube 12%

From here the numbers of those using social bookmarking sites like Flickr, Tumblr, Digg and Stumble Upon drop off dramatically. How can you use this information to bolster your real estate education and improve your marketing? For a start it tells you that you absolutely must have a Facebook presence in order to be in the game. However it also highlights areas like social bookmarking and YouTube that are greatly under utilized and perhaps offer the most cost effective channels for you to out manoeuvre your competition.

You must keep in mind that at least 45% of people surveyed have said that they have walked through a home they first saw online. So if you aren’t promoting your real estate investing business and properties on the web you are already missing out on almost half the business out there!

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