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Is Real Estate Marketing Dead?

Published on Tuesday - October 16, 2012

Is marketing for real estate investing business finally dead? If so where are investors to find deals?

It’s funny how some real estate investing companies and investors cry about how marketing doesn’t work and that it must be broken, just because they aren’t personally seeing the results they hoped for.

It couldn’t be that they are doing it wrong because they skimped on their real estate education or because they didn’t test it or put everything into it they should have or their marketing ideas just stunk, right?

Marketing channels are cyclical just like the real estate market and macro trends like the evolution of digital marketing and making it easier for consumers to filter what they are hit with do make a difference in the effectiveness of different strategies.

So what’s working today and how are some real estate investors sabotaging themselves?

5 ways real estate investors sabotage their own marketing:

  1. Not giving it enough time to kick in (commit to at least 3 months for new strategies)
  2. Failing to test
  3. Not doing enough (testing is good but you need to test on a big enough scale)
  4. Not targeting their marketing
  5. Failing to watch the details like toll free numbers, page layout, and checking links

5 marketing channels which are generating real leads for real estate investing pros:

  1. Social media
  2. Direct mail
  3. Bandit signs
  4. Email
  5. Print

The truth is that there are easily hundreds of marketing strategies which work for generating all types of real estate investing leads. The trick is watching cycles, honing in on a handful which really deliver the best possible ROI and staying wired into emerging trends to at least capitalize on one new marketing technique before your competition.

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