With Internet marketing so essential to your success in real estate investing and search engine rankings crucial for effective online marketing SEO cannot be ignored. Too many investors skip over it because it is so confusing but it doesn’t have to be…
Ignoring your SEO means wasting money on building websites, blogs, advertising campaigns and content which will have to be redone later and mean lower returns on your marketing budget until you do. This doesn’t mean you have to invest thousands on hiring a SEO expert yet. The following tips should get you started and give you a good foundation to build on later.
Keywords are the cornerstone of your search engine optimization. The fast DIY route is to use Google’s free keyword tool. Think about your real estate investing services and what your prospects will type in to search engines in order to find those services. Plug the terms in and you will get plenty of additional suggestions. Choose those which have the best combination of monthly search volume, low competition and which are trending upwards.
On Page SEO
90% of your on page SEO is all about your use of keywords within your copy. 2-4% keyword density is plenty to be seen as relevant by search engines, avoid being considered junk and remaining readable. This means using your main keyword 2 to 4 times for every 100 words of text.
Off Page SEO
Off page SEO is all about creating back links or incoming links to your real estate investing website or blog. These should be from other high ranking sites if the are to have a positive impact. Also note that forum posts and blog commenting has far less value now than it used to. Think article marketing through directories like eHow, About and Ezine Articles as well as guest blogging on reputable blogs.