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The Key To Improving Advertising Effectiveness

Published on Monday - June 13, 2011

Want to know the secret to improving the advertising effectiveness of your real estate investing marketing?

You can run a gazillion different tests and have expensive market research reports created, however you fill find that you can get a great head start, save a ton of money and see an incredible increase in advertising ROI for your real estate investing business simply by getting to know your prospects and ideal customers better.

You are probably already familiar with the concept of creating an ideal customer profile for your real estate investing business.  Though what we are talking about here goes way beyond just demographics.  You not only need to know what age groups, genders and locations you are targeting, but exactly who your customers are and develop a keen awareness of their habits.

This includes things like:

  • What kind of cars they drive
  • What types of language they use and respond to
  • What they wear
  • How many people in their family
  • What jobs they do
  • What times they work
  • What stresses them out and what challenges they face
  • What are they looking for that you can provide a solution to
  • Where do they shop
  • How they choose where to shop

If you understand this you will know exactly how to connect with them.  What triggers will make them like and trust you more and ultimately do business with your real estate investing company.  Some of these items you may have a pretty good idea about already.  Others you can build on as you connect with new prospects.

One thing that it is important to point out is that while online marketing has risen to being the main focus of most real estate investing companies advertising efforts, technology should also be seen simply as an enabler.  It enables you to make contacts with new people, but in the end you will find that they are often buying into you and your personal brand and that this is what closes the deal.

With this in mind consider that tools like having live chat on your website and then connecting with visitors via Facebook during chats can enable you to peek inside their lives to get a better understanding of their motivations, allows you to move the sales process to a friendlier and more conducive medium and lets you tap into their spheres of influence.

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