Do not underestimate the power of direct mail for your real estate investing business. There are many great forms of marketing out there, but direct mail should definitely be a core part of your marketing strategy. If you are just starting out flipping homes and still have a day job, or even if you are already busy flipping houses full time you may think the direct mail can be time consuming. It doesn’t have to be and it can be incredibly effective and profitable.
Once you get set up with a system you can really put your direct mail marketing on auto pilot and and let the deals start flowing. The most crucial part of launching your direct mail campaign for real estate investing choosing the right mail piece and finding a good source for targeted mailing lists. Pick up ideas for successful mail pieces from others involved in real estate investing and test in small batches before you really let loose.
Mailing lists that we have found successful for real estate investing include:
Tax Lien Lists
Bankruptcy Attorney Lists
Probate Attorney Lists
Code Violation Lists
Out of State Owner Lists
Vacant Property Lists
Once you have your list and mail piece honed outsource the mailing to someone else so that you can spend your valuable time on areas of real estate investing that really require your personal attention and expertise. Successful real estate investing direct mail campaigns can bring in a lot of phone calls. This will involve talking to a lot of sellers and evaluating deals. However it can also be time consuming and talking for hours with homeowners that don’t have homes that fit the mold is going to take away from profits. Instead you may want to outsource the handling of initial calls to someone who can gather the information and perhaps even do preliminary searches on home values. This means you will only have to spend time with the deals that are most likely to turn big profits. Test, outsource and create a scalable system for real estate investing success through direct mail.