Your Checklist For Taking Over Online Real Estate Shopping In Your Area
Whether you are focusing on buying real estate short sales to rent out, flipping real estate or rehabbing you need to have a well rounded online marketing strategy if you really want to succeed at real estate investing today. Unfortunately most real estate education courses are too far out of date and focus purely on the technical side of transactions, which while important leaves out marketing information which is critical to winning. Below is a checklist of items you will want to make sure that you include in your plan if you want to stay ahead of your competition.
Website Development For Real Estate Investing
Your website is the heart of your real estate investing business online and should be given the attention it deserves. If you do not have a strong foundation you will never see the full potential of what you pay for.
Making Your Website Mobile Friendly
Mobile marketing is definitely the way of the future and is in fact already an essential part of a well rounded marketing campaign for all real estate investing companies. Consider creating a light version of your site for easier browing on mobile phone, register the .mobi version of your domain name, make sure it is optimized for Googlebot mobile and ensure that your wbsite size also works for your mobile customers.
Blogging & More
Any good real estate investing education course will have already told you that a blog is absolutely essential for good on page SEO and building a solid fan base. Though you should also think about starting your own real estate investing forum too.
Social Media Marketing For Real Estate Investing
There are many social media sites crying out for you to use them these days, but before you get too side tracked focus on building up the following key profiles for your real estate investing business and then expand once you have a good system down.
Social Networking Sites:
- Linked In
- Stumble Upon
SEO For Real Estate Investing Companies
On Page SEO:
- Internal linking
- Regular fresh content
Off Page SEO:
- Article marketing
- Press releases
- Guest blogging
- Forum posting
Email Marketing For Real Estate Investors
Forget buying incredibly expensive lists. Create free reports and run competitions and promotions to build your own opt in email list of prospects for your real estate investing business.. Experiment with both HTML and plain text emails and use tools like Mail Chimp’s subject line researcher tool to improve your open rates.
Despite the many free methods of promoting your real estate investing business online do not over look PPC advertising through Google as well as the main social networks which can yield results quickly and keep you income consistent.