In an age where competition is running rampant in the investing industry, real estate branding is the key to creating a business that has an edge.
Establishing, cultivating, growing, and maintaining a unique brand identity for your real estate business will not only help enhance your marketing, increase your following and streamline your processes, but also improve your bottom line as a whole.
Before creating your real estate brand identity, you must first establish your specialty. Are you a wholesaler who always closes in 30 days or less, regardless of circumstances? Are you a rehabber who focuses on building relationships and effective communication? Or are you a buy and hold investor who upholds stellar customer service standards? Ask yourself the following questions:
- What do I offer clients that other investors don’t?
- Why would a client choose me over the competition?
- Who is my ideal client?
- What do I want people to think about when they recall my business?
Whichever niche you choose to pursue, you must be sure it translates into every aspect (i.e. name, logo, slogan, marketing material, etc.) of your business.
Real Estate Branding That Stands Out In A Crowd
Don’t be mistaken: branding yourself in real estate will take time, patience, dedication, and plenty of revision. However, if you persevere, you will eventually establish a name that people trust.
Follow these real estate branding commandments and your business is sure to reap the rewards: