There are a lot of “experts” out there that think they understand all there is to know about real estate marketing, but you shouldn’t always believe everything you hear.
When it comes to marketing for your real estate business, there is only one universal truth: you should have some kind of strategy; but determining your strategy is where it can get a little tricky. Should you pursue direct mail marketing, email marketing, bandit sign marketing, bench ad marketing? There are so many viable lead generation sources it is nearly impossible to know what will give you the biggest bang for your buck.
If you don’t know where to start, just pick one strategy — such as real estate direct mail marketing — and go for it. Give whatever campaign you choose everything you’ve got and then track your results. Once you’ve tried several strategies, you will discover which method delivers the best results – remember, every business and entrepreneur achieves success in a different way.
6 Real Estate Marketing Myths We Busted
When you first start a marketing campaign – or even if you are already a seasoned marketer – it is crucial to mind your due diligence and research the market conditions of where you plan to advertise. It is not enough to take the advice of different people you talk to because what worked for them and their businesses might not work for you and yours.
So if you come across a real estate professional who gives you one of the following 6 tips, run in the opposite direction. We’ve got the truth behind these marketing myths.