Without effective marketing you certainly cannot expect your real estate investing business to take off in a big way. While there are many types of marketing that you can do that will produce prospects and deals, you must strive to maximize to maximize your marketing ROI if you want to succeed and stay profitable.
The Internet clearly offers real estate investing companies many of the most cost effective forms of marketing though business cards, signs and direct mail are still important tools that continue to be employed by top real estate investment firms. Still for those new to real estate investing and marketing it can be very confusing and difficult to know where to allocate your marketing budget. There is PPC, CPM, Google Adwords, blogging, websites and a whole host of social media networks in addition to companies claiming to be able to get you 1st place search engine rankings. How do you know where to turn and what the best advertising channels are?
Starting out by taking a quality and relevant real estate education course is certainly smart and will get you moving on the right path with an advantage over your competitors. You can also maximize your marketing budget by developing materials that can be re-purposed or used in multiple mediums. For example you know that you need to be utilizing Twitter, Facebook, article marketing, blogging and video marketing. Instead of having to create all new material for each of these everyday consider streamlining. Have articles commissioned from which you can use the content to have videos or slide shows created as well as blogs and splice off portions to post on Twitter and social media accounts to drive in more traffic for less money. You should absolutely be concerned about creating great marketing, but unless you work smart you will lose your edge in the market.