Unless you’re the social butterfly of your friend group, networking events can be a real a pain. You’re forced to talk to groups of people you don’t know (who probably don’t know you) and try to give them reasons to work with you. It’s like cold calling — but worse!
But today, you’re in luck! Because you’re going to learn how to craft an elevator pitch that actually works! Gone will be the days you stumble over your words or forget your train of thought mid sentence. Gone will be the days of clammy hands and nervous sweats. Because with a winning elevator pitch, there’s no networking event you won’t be able to conquer.
But first, let’s backtrack…What exactly is an elevator pitch? Why do you need one? When will you use it? How do you draft one? All of these questions will be answered in our downloadable guide, but for now, a sneak peak:
An elevator pitch should be a less than 60 second spiel that introduces you, your business, and why your business is important. The idea is that you could say everything you need to say in less time than it takes to ride an elevator to the top floor of a building. The following is a breakdown of an ideal elevator pitch:
- The Hook: Draft an opening line that will pique a person’s interest in the first five seconds.
- Your Company: Disclose your company name and explain the service you provide.
- Your Goals: Briefly describe your short and long-term goals.
- What’s In It For Them: Explain to the person how they will benefit from working with your company.
- CTA: Provide a “call to action” or the “next steps” for additional contact.
If you are able to fit these five elements into a quick introduction, your next networking event will be a breeze.
Mastering The Elevator Pitch
The key to working your elevator pitch is to sound genuine. No one will want to work with you if they think they are listening to a sales pitch.
So now I challenge you, to click below to download this guide and draft your own: