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Google + Local Business Marketing for Real Estate

New changes make it critical for all real estate investors to be using Google+…

Google Places has been a powerful tool for local real estate investing businesses to get noticed and improve their search engine rankings but it is going away.

This has now been replaced with Google + Local which incorporates the Google+ social network, Google maps, local business listings and of course Google internet searches, all of which also help investors make a bigger impact on mobile prospects.

In a nutshell this doesn’t just mean much better marketing ROI for those using this all-in-one Google solution but means if investors don’t have a good Google+ presence they aren’t going ot be found very easily.

What do real estate investing pros need to get the most out of the new Google?

  • Good looking Google + profile pages
  • Search engine optimized profiles and business listings
  • Integrating other social networks, content and online marketing initiatives
  • Get the whole team engaged in Google+ marketing
  • A set content posting schedule and strategy
  • Active management and conversation
  • Try Hangouts
  • A proactive approach for building social circles

For real estate investors who have been neglecting G+, Inc. Magazine just ran a piece describing the decline of Twitter and how Facebook “the school reunion which never ended” has been turning off business users and highlights how much better Google plus is for actually doing real deals.

Neglect it at your own peril or +1 this and start growing your real estate investing business.

Other social platforms you might be missing out on which could prove powerful for taking your real estate investing business to the next level include foursquare for capturing more local business and driving personal interaction as well as Pinterest the perfect picture platform for reaching a whole new set of prospects.

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