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How The Natural Foods Effect Is Taking Over Real Estate

Written by Than Merrill

It is safe to say that the “healthy living” trend has swept the nation.  People are starting to opt for a side of veggies over fries.  Exercise has become a hobby instead of a chore.  But recent studies show that the trend is even playing a substantial role in the real estate industry.  Zillow’s new book, “Zillow Talk: Rewriting The Rules Of Real Estate”, measured the appreciation rates of neighborhoods before and after a Trader Joe’s or Whole Foods grocery market established itself in the area.  The results were shocking.  Even in neighborhoods where appreciation rates were lower than average,  a new Trader Joe’s or Whole Foods increased those rates within the first year of their openings.  Both stores target well educated – but low income – markets in an attempt to bring up the value of said area.  

Both new and seasoned investors should potentially consider these markets for their purchase; the stats don’t lie:  

natural foods effect graphic