With real estate being such a visual and social business, Pinterest makes a perfect match for real estate investors looking to connect and generate more leads. Those that aren’t on Pinterest yet, or haven’t given it the attention it deserves, might find another look pays off. Having said that, what’s so great about Pinterest? Who is using it? How can real estate investors and investment companies get the most out of this social network? The answer to these questions may surprise you.
6 Pinterest Facts for Real Estate Investors:
- Has 70 million plus active users
- Global traffic growth in 2013: 125%
- Time spent on Pinterest per month, per user is 5x higher than LinkedIn
- 20% of internet using women in the U.S. are on Pinterest (as of July 2013)
- 90% of Pinterest users make more than $30k per year
- Percentage of total social referrals to commerce sites from Pinterest: 20%
Pinterest can be used in many ways by real estate investors. It can be used to show off listings, share interior design ideas, deliver property remodel updates, improve branding, increase reach, spark viral real estate marketing campaigns and generate real estate leads and web traffic.
Real estate investors and companies should embrace business and personal Pinterest accounts. In fact, everyone on the team should be embracing Pinterest. Companies can even have different brand accounts for different niches and strategies they are in. The point is – don’t limit it to a single account or ignore the immediate core group of users, fans, evangelists ‘in-house.’
There are many little things that can be done to boost performance on Pinterest. This includes ensuring unified branding, keyword optimization, links and more. Making money with third party affiliate links on Pinterest has been somewhat controversial with past accusations of the company stripping user links and replacing them with their own. However, it can definitely be used to generate additional income streams and referrals too.
The most important factor in making Pinterest work, as with any other similar platform work, is being social. If investors rarely post, don’t commit to outreach, or respond, they are not going to see the benefits of social media marketing.