Is your marketing ready to help you cash in big from the biggest real estate investing season of 2012?
Summer is consistently one of the busiest times of the year for real estate. Many people wait until the summer to sell and go home shopping so that they can move ahead of the new school year. Your top competitors know this and have likely been planning their marketing campaigns for months.
Some schools are getting out as early as the end of May this year. Are you ready?
Expect a whirlwind of new press releases in the local papers, more direct mail from real estate agents, more signs littering the streets and open houses galore.
How are you going to ensure your real estate investing business captures the maximum amount of market share?
Buyers will soon be out in their masses. How are you going to make sure they are headed to your open houses? Arrange events which appeal to kids too, maybe even stage rooms that kids will fall in love with and refuse to leave. Imagine the parents telling the kids no and trying to drag them out of your home with the Xbox, arcade game, cotton candy machine and mini fridge in their own rooms.
Of course resort destinations may get the advantage of an extra influx of potential buyers during the summer months but there is no reason every real estate investing pro can’t pull in more prospects. Tougher financial times mean many may not be splurging on Disney trips this year, especially if the hope to buy a new home. What can you highlight about your area that can motivate the masses to choose it as an affordable option to get away to? Will your city or local Chamber of Commerce cross promote with you to accomplish this?
Remember homeowners are also running out of time to get the best benefits from short sales, especially Bank of America borrowers, who’s relocation payouts end in August. Also recognize that if you grab sellers, you have a good chance of capturing their buying or rent business too. 2-4-1.
What kind of marketing should you been planning? Don’t copy your competitors. What about getting ahead on platforms they may not be established on yet? How about Pinterest, Google+, Foursquare and warming up a few mobile campaigns?