An online presence has all but solidified itself as the most important mode of exposure for real estate investors. By taking the time to establish a brand name on the Internet, respective entrepreneurs can reach a broad audience. In many cases, a prominent online presence will help real estate investors maximize their earnings potential. However, an online marketing strategy is easier said than done.
One of the most important steps you can take as an investor is to improve your website’s search engine optimization (SEO). Those familiar with this term may already know that SEO strategies are directly correlated to your specific website’s ranking. More importantly, a properly optimized website will be able to reach more clients, resulting in more deals.
One of the keys to boosting SEO is through the use of engaging content. More specifically, investors using video marketing are capturing the attention of potential clients and respective Google searches. Savvy investors understand that buyers expect to find quality video content when looking for a home online and sellers appreciate when an agent incorporates a video into their marketing plan.
According to a joint report by the National Association of Realtors and Google, prospective buyers are increasingly depending on quality video marketing techniques implemented by investors. The report acknowledges an overwhelming majority of people who used videos to find out more about a specific home or community, 86 percent to be exact. Moreover, the report identifies the importance of virtual tours and showcasing property characteristics through the use of a video.
By all accounts, the concept of video marketing online is not difficult to sell. Clients are more inclined to use your services if they are engaged by an appropriate video marketing strategy. However, it may be difficult for new investors to begin using such a strategy. In an effort to get things started, we have illustrated the first steps — including the real estate marketing tools — you must take to start a video marketing campaign:
1.) Choose A Topic
While relatively simple in theory, choosing a topic can be quite complicated for the indecisive or inexperienced. With that being said, there are several approaches you can take to garner the attention of your viewers:
- Agent Profile Videos: Take this opportunity to introduce yourself and fellow investors to a wider audience in a personal way. Your viewers will want to know who you are before they work with you.
- Listing Videos: Going beyond the standard slideshow, listing videos give buyers a real feel for the property. This can be as simple as a three minute walk through with the potential to elicit more offers.
- Community Videos: Use a video marketing campaign to highlight the aspects of the local community. This is the perfect opportunity to make buyers aware of potential selling points that they don’t know about. Showcase the strong points to draw more interest.
- Client Testimonial Videos: This is the perfect opportunity to have your clients do the promoting for you. Not only will it look good for your business, but it will establish a sense of credibility with your audience.
2.) Choose A Camera
Of course, to get started you will need a camera. This may include the smartphone you already have or a pricey full-fledged video camcorder. It is important to note, however, that viewers take into account the quality of the video. The better the video quality, the better the results. Videos that look professionally shot can actually attract higher bids for a respective property.
3.) Edit The Video
As with photography, visually editing a video is both difficult and necessary. Proper editing techniques can turn a marginal piece into a great video. Remember, you are trying to capture the attention of your audience. Make the video enjoyable, smooth, and above all, informative. Make sure you can deliver on what you promise.
4.) Share On Multiple Platforms
Once finished, a video must be shared. Ultimately, the best video in the world won’t do anything if nobody sees it. Therefore, you must do everything in your power to make sure your video reaches the widest possible audience. Post your video on everything with your brand. This includes: personal YouTube channels, your website and every social media platform you can think of. Once posted, take the time to transcribe each video. This well help individual search engines identify the content and match it with queries.