Attracting private mortgage lenders is definitely at the top of the to do list for every real estate investing business these days. However you have to have the right strategy or you will find that you are just wasting precious time and critical marketing dollars.
Once you are wired into the real estate investing world it can be hard to see things from an outsiders perspective. For example, there is no question that private mortgage lending makes incredible sense for those with capital laying idle or who desire better returns, though most of these individuals are unaware of private mortgage lending opportunities and how they can profit from them. You have to put yourself in their position if you really want to develop a marketing strategy that will bring you the private money lenders that you need.
This means that if they don’t know it exists they aren’t going to be looking for it. This means that in many cases optimizing your real estate investing website with direct private mortgage lending keywords may not to you much good. Instead think about the terms that your ideal private money lending prospects will be searching for. This may be real estate investing terms related to buying passive income properties or generally investing terms for those looking for great returns but not necessarily for real estate, yet.
The bottom line is that in most cases you are going to have to draw them into your real estate investing business and convert them into private lenders. You may also find that you see great results by taking a proactive approach and going out to find them. Who are the ideal candidates to convert into your own army of private ATMs? How about those who are looking to buy investment properties for cash, those searching for turn key passive income properties and those with poorly performing retirement accounts?