Bruce Pratt Victory


Bruce Pratt Victory

ATP Properties, Inc. in Kailua-Kona, HI
Bruce Pratt with Khristine Pratt

Type(s) of Victory: Implemented a marketing campaign

I have been working an absentee owners list for the last few months. The Big Island of Hawaii has a lot of folks who own property here but live on the mainland or other islands. I was uncomfortable with the idea of yellow letters, being pretty new to Mastery. To be honest, I thought yellow letters were a little cheesy. My inner circle coach, Shawn Tiberio, gave me some great pointers and encouraged me to go for it. I followed the FB training on this and made copies of the original, putting each personalized copy in a hand-addressed invitation sized envelope. It was a little quiet at first, but over the last couple of weeks the calls have started to roll in. And these have been good quality leads! The best call I've received so far was last week from a homeowner in Iowa named Kent. After I explained what we do and how we could help him, he said, "I get about a letter a month from someone wanting to buy my house. I called you because you took the time to send me a personalized letter." Bam! Whether we end up buying Kent's house or not remains to be seen, but his unsolicited comment about my yellow letter has sold me forever on their effectiveness as a marketing tool.

Shout Outs & Testimonials

Thanks to coaches Sean Tiberio for equipping me to crush my yellow letters, Michael Borger for telling me that my business isn't real until I start marketing, and Mike Gregg for helping me with the unique challenges of the Hawaiian market.

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