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5 Tips for Successful Investor Blogging in 2012

Published on Tuesday - April 24, 2012

Ready to start your real estate investing blog or just need to turn up the heat a little to start seeing more results?

Check out the following 5 blogging tips to keep you ahead in 2012, draw in more traffic and increase sharing…

1. Start a Column

Why not begin a column once a week dedicated to a specific part of your real estate investing business. It could be buying homes, tracking foreclosures or aimed at private investors. Give it a little character, weave a story and keep readers tuning in for the next segment.

2. Start Capitalizing on Your Writers as Lead Generation Assets

Most investors start out by hiring ghost writers to blog for them. There is a lot to be said for this strategy and its benefits for personal branding. However, your writers, especially the great ones can also be powerful lead generation and traffic sources. Let them blog under their own names know and again, have them link to your blog from their social profiles and share your blog with potential leads.

3. Ease Up on the Keywords

Keywords do have a place in blogging and can bring a lot of organic traffic. However, there are also many incredibly successful and profitable blogs which don’t use strict keyword rules at all, they win through freedom or writing more interesting and flexible content. Know that Google is also cracking down on keyword stuffing. So perhaps roll it back a bit and hone in on some stronger keywords with less competition.

4. Original Images

With the huge sale of Instagram to Facebook and the rapid rise of Pinterest it is clear that original photos can be as valuable as video for real estate investing blogs. Take your own.

5. Speed it Up

Speed is becoming an increasingly important factor for SEO, while many real estate investing blogs are getting bogged down by plug-ins and video. Find ways to make your blog faster if you want to rank better on the search engines.

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