Whether you are just getting started in real estate investing and are building a website, you are creating ads or you are launching social media marketing campaigns you are going to need a lot of web content in one form or another. Your content, perhaps even more than your visuals has the potential to make or break your success at promoting your real estate investing business online.
Before you even begin drafting your content you need to take the time to answer the three most important questions that will determine what you should be writing:
Who is going to read it
What purpose will it serve and what outcome do you want it to result in
Who will write it
You need to know who your target market is in order to write in their language, craft your text in a way that will appeal to them and that they will understand. This also brings your verbal branding into play and how you plan to position your real estate investing business.
Defining the outcome you want from your content will enable you to write in the appropriate style and determine whether or not you need to use be concerned about SEO, will you need to use keywords, what your keyword density should be, what types of topics you should be covering and how short or long your text ought to be. For example, if you are just trying to increase your web traffic then you need to consider SEO in contrast to sending out direct messages or wanting to post specific content to guide your prospects.
Real estate investing companies often underestimate the amount of work that goes into creating their content. When you start adding up web pages, regular blog posts, social media updates and possible article marketing and press releases in addition to actual ads it can mean hours each week. Decide if this is the best use of your personal time or whether you should be outsourcing it to a ghost writer so that you can focus your energies directly on flipping houses and growing your real estate investing company.