When you are starting out in real estate investing you may try to do a lot of your own marketing in order to save money and to get a feel for how it really works. This is great but as you grow your real estate investing business obviously you are going to want to begin to outsource, put systems in place and perhaps eventually even hire a marketing agency to take care of it for you so that you can focus on what you do best.
There are lots of talented individuals out there that have marketing degrees, or who have years of experience in Internet marketing and are even up to date on all the latest trends and techniques. However, regardless of how well they have done marketing other products and services this does not automatically make them a great choice for handling the marketing for your real estate investing business. Whether you are just looking for a copywriter, a designer, web developer, email campaign manager of a marketing firm to handle everything it is crucial that they understand your customers, what they want, the best time to reach them and how the real estate investing business works. This is a mistake that too many investors make, which results in poor marketing ROI.
So look for someone with experience in the real estate industry, perhaps someone who has even been in the real estate investing business themselves before and who really gets what appeals to buyers, sellers and renters, what their habits are and how to reach them. Otherwise there is so much real estate education that you will have to pass on to them you will end up spending a lot more time explaining what needs to be done and with less results.