Top 7 Ways To Be A Successful Real Estate Agent

Key Takeaways

  • In order to become a more successful real estate agent, you must implement small business systems.
  • Real estate entrepreneurs who take the time to physically write down their goals are 79 percent more likely to be successful.
  • Creating social media accounts on the most popular platforms (Facebook, Instagram, LinkedIn and Twitter) will boost your credibility and help you generate more organic leads.

If you’re a realtor (or an investor contemplating getting licensed), you’ve probably asked yourself, “how can I become a more successful real estate agent?” Luckily, the answer is simple. If you treat your company the same way you would run a small business, you will achieve longevity and success — it’s as simple as that. If you are able to treat your investment company like the business it deserves to be treated like, success should find you sooner than you find it.

While the concept may seem overwhelming, treating yourself like a business isn’t as hard as it sounds. In fact, doing so can help you generate more dependable leads on a consistent basis.

The real estate industry is constantly changing, meaning it is up to investors and agents to go that extra mile in order to stay current and ahead of the competition.  And, as far as I am concerned, nothing facilitates the development of a successful real estate agent quite like the small business systems I get into below. If you are interested in making up some ground in the real estate industry, I encourage you to keep reading.

Becoming A Successful Real Estate Agent In 7 Steps

successful real estate agent

When you implement small business systems (which you will learn how to do shortly), not only will your life improve, but you will also help to improve the lives of your current and future clients.

In today’s real estate landscape, customers expect their agents to deliver personalized experiences. If you are not up to date on the latest trends and technologies, the only thing you’ll be doing is wasting the time of both you and your customer. When you are ready to take responsibility for your own fate, use these tips to give your business the edge it deserves.

1. Be Available

You might be working with five clients at one time, but if you are unable to give your undivided attention to each person, you can kiss your profit (and future recommendation) goodbye. With the advent of caller ID, answering the phone and collecting potential client information is easier than ever. Of course, there will be times when you are truly unable to get to your phone on time; but when possible, respond to a call from a current customer. Chances are, they have a simple problem that has a simple solution. Take five minutes to help them out and you’ll become a hero. You would be surprised at how valuable availability is to the average small business — consider the alternative.

It is equally important to ask every client about their preferred method of communication. Do they like texts, emails, or old school phone calls? Whatever the answer is, be sure to interact with them on that medium. Clients will notice when you take the time personalize their experience and remember the “little things.”

2. Set Goals

Did you know that 83 percent of the population doesn’t set goals? Additionally, of the people who do set goals, only three percent have those goals written down somewhere. However, if you do take the time to physically write down your goals, you will be 79 percent more likely to achieve them. With a statistic like that, there is no reason you shouldn’t add goal setting to your daily business to-do’s.

Goal setting is important for all real estate entrepreneurs who want to succeed, as goals give you a way to track and measure progress. How can you tell if your business is improving if you don’t know how you hold up to the competition? Setting goals that are specific, measurable, actionable, realistic, and time-bound is a sure-fire way to lock in success.

3. Have a Marketing Plan in Place

If you are able to set up a marketing campaign and subsequently automate its process, you’ll be way ahead of the game. The key to success in automated marketing is trifold: you must hit all your bases and personalize every customer experience, all without reinventing the wheel every time you launch a new campaign. Use new technology along with old-school marketing methods to reach a broad customer base, and be sure to define your target audiences. Once you find a strategy that works for you, you can duplicate the process across multiple mediums. The content on your piece of direct mail may seamlessly transition into a social media post, and vice versa. Don’t be afraid to think outside of the box, and always look for ways to improve efficiency.

4. Become an Expert in Your Market

Since information about anything and everything is so readily available online, homebuyers are less inclined to enlist the services of agents and investors. Who needs a realtor when you can read Trulia or Redfin’s blogs and get all your answers for free? When it comes down to it, the one thing an agent can offer to customers that the internet can’t is experience. If you present yourself as the expert in your market — a thought leader, if you will — homebuyers will have no choice but to work with you. Staying up to date on the latest news in your industry is the best way to get ahead.

5. Build Relationships

As a real estate agent, you will have a jam-packed schedule at all times. Still, that’s no excuse for forgoing to build customer relationships. In fact, you need to go the extra mile every time and with every transaction. Late nights and grueling hours should become the norm, not the exception, at least for a little while. Nobody every said it would be easy to realize a higher level of success. It shouldn’t matter if you are selling a home for $200,000 or $20 million, your attitude should be the same with every client.

The best way to build and maintain customer relationships is by listening to each and every client’s individual needs. Agents who focus too much of their time worrying about their own financial gains are unable to discern what their client really wants. Keep in mind that a real estate agent is less of a salesman and more of a guide — a mentor or counselor who helps people through one of the most exciting (and usually overwhelming) experiences of their lives.

6. Ramp Up Your Social Media Efforts

A big aspect of staying up to date on current trends and technologies is being present on social media. Even if you don’t consider yourself technologically savvy, here are four platforms you should join:

  • Facebook: Facebook is the mecca for all things social media. Not only does it claim over two-billion users, it is also a great platform for advertising. Whether you want to show off a newly listed property on your newsfeed or broadcast your services through a paid ad campaign, Facebook is there to make your marketing dreams come true.
  • LinkedIn: LinkedIn is one of the best places to network with professionals in your industry. The constantly updated newsfeed is also a great place to discover new friends and ask questions.
  • Instagram: If you are looking to reach a younger audience (perhaps first-time homebuyer aged), Instagram is for you. Tap into your more creative side and create a profile that is visually appealing by uploading interior and exterior shots from your open houses.
  • Twitter: Keep your clients (and potential clients) up to date on your life in real time with Twitter. Whether you are answering relevant questions asked by your followers or describing your personal journey, you’d be surprised with how much you can say in just 140 characters.

7. Implement Small Business Systems: This is the tip that ties everything together. By utilizing the above strategies, you are, in effect, implementing small business systems. The most successful small businesses are structured; they follow strict processes, they have well defined strategies, they have action plans derived from clearly established goals, and most importantly, they focus on customer needs. Don’t be afraid to try new things. Just be sure to consistently test your new processes so you can stick with what works and ditch what doesn’t.

Use the above steps as a blueprint for your own business systems and you’ll be well on your way to becoming a more successful real estate agent.

Do you have systems and processes in place that help your business thrive? If so, feel free to share a few of the ways you stay ahead of the competition below.

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Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies