What are the most effective real estate marketing tools, and how can they enhance a business moving forward?
A major element to becoming an investor, and one you should think long and hard about, is a real estate marketing strategy. Along with generating sales, real estate marketing aims to establish your personal brand; its purpose serves to put your name on the map, but also develop meaningful relationships and trust among your audience. In many cases, an investor’s business (and career) will thrive based on their marketing efforts, which makes it critically important that you arm yourself with the necessary marketing tools to succeed. Fortunately, there is an arsenal of available real estate marketing tools to help.
9 Real Estate Marketing Tools For Investors
Whether investing in real estate, starting a business or doing both, the beginning will feel both daunting and competitive. Those looking to build a solid real estate business, as well as a long-term source of income, will need the right tools and resources when getting started.
In some cases, cost can be a factor for investors when starting a marketing campaign. Building a long-term reputation can take time and dedication, as well as a steady budget to afford it. However, I’m here to tell you there is another way. Combined with sweat equity and creative ingenuity and a fairly good idea of your real estate exit strategy, there are countless resources available to boost your marketing initiatives, including a slew of real estate apps. The following highlights some of the best real estate marketing tools for investors:
The heart and soul of marketing is lead generation, as it serves to build creditability, reputation, and ultimately generate sales. LeadPages, an industry-leading landing page builder and lead generation software, can help investors get their lead campaign up and running in no time. With the click of a few buttons, investors will have access to an abundance of features, including mobile-friendly templates, drag-and-drop customizations, easy A/B testing and analytics, seamless integration with other sites, lead capture pop-ups, SMS opt-in codes and 1-click signup links, and many more.
Investors looking to establish a landing page to entice new customers — and hopefully begin closing deals — should look into LeadPages. Prices range from $25/month annually to $149/month annually.
2. Google Voice
Far and away, one of the more important real estate marketing tools an investor can have is a reliable telephone number. Despite the wide use of email and social media, telecommunication remains a vital component to marketing yourself, especially when it comes to generating sales.
Google Voice is a free VoIP service that allows users to obtain a phone number, including additional features such as international calling, voicemail transcription, personalized greetings, conference calls, shared voicemails, SMS to email, and other features. For beginner investors short on a marketing budget, Google Voice can provide an easy way to minimize phone costs while synching your phone line to all your work-related devices.
3. Facebook Insight
There is no doubt that Facebook is the most popular platform among social networking sites. A national survey conducted by the Pew Research Center found that 79 percent of Americans use Facebook more than Twitter (24 percent), Pinterest (31 percent), Instagram (32 percent), and LinkedIn (29 percent). In fact, almost eight-in-ten online users in United States have a Facebook account.
Because Facebook generates the amount of attention it does, it’s important your business page is closely monitored and optimized. Facebook Insight is a commanding real estate marketing tool that allows investors to gain access behind the scenes with their Facebook page, helping to track the number of users they have in order to better understand page performance. Facebook Insight can also help business owners determine things like the best time and day to post content, as well as the type of content that most popular among their audience.
Along with Facebook, additional social media platforms will dominate an investor’s marketing approach; it’s a timely task. However, as it takes both time and effort to continuously check and update new postings, there may be a solution.
Those looking for a quick and simple solution to managing social media channels should consider HootSuite or Buffer. These social media management sites offer a plethora of features, most of which enable users to manage multiple social media streams at once, including:
- Facebook (including profiles, events, groups, and fan pages)
- LinkedIn (including Profiles, Pages, and Groups)
- WordPress blogs
- And third-party apps, including Vimeo, Reddit, StumbleUpon, Instagram, Tumblr, Evernote, Flickr, MailChimp, Slideshare, and more
These real estate marketing tools can help investors to not only post content and monitor what customers are saying, but schedule messages and posts, and view statistics. It’s a unique timesaving approach, but it’s one that many successful investor take advantage of. (It can even help you find sources for real estate investment loans.)
The future in online marketing, especially in real estate, is video. As a new investor, your penchant for video marketing will have a significant impact on how audiences view your brand and respond to your message. That said, the ability to adapt and implement newer video technology can have serious benefits for real estate investors, as the majority of homebuyers and sellers are naturally visual-oriented.
The use of video-making sites like Paradym can add wonders to an investor’s marketing efforts. With Paradym, users can access media creation tools such as photo-to-video transitions, custom tour narration, property flyers and neighborhood mapping. As one of the more important real estate marketing tools, video creation will play a huge role in providing potential homebuyers, sellers and investment seekers with a visual tour.
One of the first things beginner investors fail to recognize is the power of search engine optimization (SEO). For beginner investors, especially those looking to build a name for themselves, content marketing will encompass a large portion of marketing efforts. The ability to get your content to rank for its respective keywords is a big achievement, and one that will garner plenty of views if searched enough. SEO, including website, content marketing, and even social media presence, can produce untold benefits to both an investor’s viewership and reputation.
QuickSprout is an easy way for investors to evaluate what’s happening with their website and find ways to improve it. Created by Neil Patel, co-founder of Kissmetrics and named a top influencer on the web by the Wall Street Journal, QuickSprout enables users to locate what’s hindering their website and how it can be corrected in order to generate more traffic. In terms of real estate marketing tools, QuickSprout can put investors on the fasttrack to not only getting their web presence up to par, but fine-tuning it along the way.
7. Google Analytics
The mothership of real estate marketing tools is Google Analytics. This invaluable tool allows website owners to collect data on visitors to their page, giving hosts the ability to analyze information, behavior and patterns. In essence, Google Analytics will reveal who your audience is, how they arrived at your website, how long they spent, what pages they looked up, where they are located, what devices they used, and much more. You can even use it to find out what features buyers want, which can help you create your property rehab checklist.
The benefits don’t stop there. Because Google Analytics specializes in target audience identification and website usability, it can aid investors in optimizing real estate marketing campaigns as well as budget allocation.
Whether you are looking for customer engagement in the form of a survey or email campaigns, the likes of MailChimp and SurveyMonkey are crucial for new investors. These marketing resources provide investors with robust tools to automate email marketing, helping to get emails to the right people at the right time, and doing so in style. MailChimp offers users easy drag-and-drop options when designing email blasts, allowing users to mix and match their style.
SurveyMonkey, on the other hand, is a survey builder site that allow users to easily create surveys, polls and even market research with the touch of a button. Along with custom logo and branding, Survey Monkey provides easy integration with sites like MailChimp and others for easy collaboration.
Customer engagement is an important aspect in real estate marketing, and both MailChimp and SurveyMonkey strive to ensure excellence when contacting customers.
9. CRM Software
Every investor’s toolbox should be equipped with a reliable customer relationship management (CRM) system. Tracking and analyzing leads is one of the outliers that beginner investors forget, especially when trying to get the wheels of their business rolling. Having a proven system in place to track, manage and optimize sales will ensure investors are maximizing every corner of their business. In addition, the ability to easily communicate customer information across your workforce will help to not only streamline operations, but ensure everyone within your business is on the same page.
The ingredients for building a successful real estate business only work when everything comes together perfectly. Having an assortment of real estate marketing tools and resources at your disposal will see to it that everything flows smoothly.