Learn How To Start Investing In Real Estate
Learn How To Start Investing In Real Estate

Back To School Season: Expanding Your Entrepreneurial Education

Written by Paul Esajian

It’s back to school season, which means adolescents are already trading in their sunscreen and flip-flops for books and backpacks. However, it’s important to note that children aren’t the only ones that need to get back to school this August. In fact, now is the perfect time for real estate investors to get back to school by expanding their entrepreneurial educations. If you want to take your entrepreneurial eduction to the next level, look no further.

Back to school season usually evokes images of toddlers and teens anxiously shopping for supplies in an anticipation of their first days on new campuses. A new school year brings new experiences, new information, and new relationships, which are all necessary for growth. However, did you know that they are just as important for expanding one’s entrepreneurial education? The similarities are uncanny.

So why do we only pay attention to young students when referring to “back to school season”?

Back to school season should also be a time where adults can refocus their priorities, realign their business goals, and work on expanding their entrepreneurial education. We often use the start of a new year as an excuse to delay achieving our goals. Instead, get ahead of your competition and utilize the back to school season as motivation to get your business on track.

Why Should You Take An Entrepreneurial Education Seriously?

business mindset

An entrepreneurial education can benefit anyone, even those who aren’t necessarily ready to start their own businesses. Individuals who commit to expanding their entrepreneurship education will not only demonstrate superior managerial, operational, leadership, and communication skills; they will also be more self aware, motivated, creative, and better problem solvers. These are traits that will positively impact a student at any level and in a wide variety of contexts.

Regardless of where you see yourself in 10 to 20 years, expanding and maintaining your entrepreneurial education will help you achieve success in all areas of life. However, the number one thing that separates struggling entrepreneurs from the most successful entrepreneurs is having the right business mindset. Having the right business mindset is about thinking, acting, and making decisions as though you are already an entrepreneur running several lucrative businesses. It is about refusing to give up – even when the going gets hard – and using those inevitable setbacks as instruments to help define new goals as opposed to a justification for quitting.

The point of an education in entrepreneurship is to teach yourself how to think outside of the box. If you can train yourself to look at problems as though they are puzzles, brainstorming solutions becomes a challenging game as opposed to a hassle. There is no question that you will face hurdles on your journey to entrepreneurship, but it is important to remember one thing: It is not about the obstacles you face, it is about how well you overcome them.

Areas To Focus On When Expanding Your Entrepreneurial Education

entrepreneur mindset

The thought of “expanding your entrepreneurial education” can sound intimidating, but in reality, anyone can become a successful entrepreneur, as long as they follow the right plan. Starting your own business is about two things. Of course, you need the necessary technical skills that are required for running a lucrative business, but developing the right mindset – or attitude – is half the battle. If you walk, talk, and act like an entrepreneur, you are more likely to be successful. So while you work on developing and maintaining an entrepreneurial mindset, you should also focus on these other areas of business:

  • Marketing Strategies: If you want your business to flourish, you must devote time to setting up a marketing strategy and system. Marketing is so important because you can have a successful business, but without marketing, you’ll never have enough customers to sustain said success. The right marketing strategy will get the word out about your business to a targeted audience. Direct mail marketing is a fundamental aspect of marketing. Although the strategy is basic, it is a strategy that produces maximal results. Direct mail marketing allows you to target a specific audience so that you can tailor your marketing content based on each group’s preferences. It is such a beneficial strategy because it is straightforward, personalized, and brings in hot leads. Social media marketing is another strategy entrepreneurs use in order to appeal to the masses. Because there are a variety of platforms to post content on, entrepreneurs have the ability to advertise their services virtually across the globe.
  • Networking Skills: To be a successful entrepreneur, it is essential to develop proper networking and negotiation skills. More often than not, a good entrepreneur is a people person. He or she has the ability to communicate effectively with different types of people and is truly passionate about building relationships. The right relationships can make or break an entrepreneur. Knowing the right people and having a long list of contacts is vital to a business owner’s success, because you never know how the people you meet might affect your future. Consider attending a meetup group in your area so that you can practice communicating with like-minded individuals.
  • Time Management: One of the best parts of starting your own business is that you are your own boss and can therefore make your own schedule. Although it feels great when you have nobody giving you orders, you must be able to manage your time efficiently on your own. Working from home and having no one to directly support you can be distracting, but as long as you organize a calendar and keep track of your daily duties, it is possible to run a business all while simultaneously spending more time taking up new hobbies and with the family. Schedule your day by making each hour its own block of time and be sure to include both work time and personal time. Managing your time properly is the only way to maintain a successful business.

Although back to school season is generally more significant in the adolescent world, dedicate the season to expanding your entrepreneurial education in order to take your business to the next level.