A No-Fail Script For Talking With Motivated Sellers

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Every real estate investor’s best friend is a motivated seller. After all, they represent an attractive opportunity to secure deals below market value or at a faster pace. Investors may find, however, that talking to motivated sellers can be a nerve-wracking experience for those who have never tried.

A seller can be motivated for a number of different reasons. Perhaps the seller faced divorce or an unexpected job loss. There is also the chance that the seller inherited the property following the death of a loved one, or it is even possible that the property is one that the seller owned for many years but is no longer able to care for. Whatever the reason may be, when a seller is motivated, they are in need of an investor just as much—if not more so—than an investor is in need of them. Before you download our motivated seller script, learn everything you need to know about working with this type of homeowner.

What Does Motivated Seller Mean?

Motivated seller simply means the owner is eager to sell their property; for whatever reason, they are ready to walk away from the property at hand. In some cases, the reason for selling the home may be personal or emotional. As a result, investors should be careful not to pry when approaching the conversation. Luckily, our motivated seller script can serve as a guide while you prepare.

The reason working with motivated sellers is so attractive is because the transaction can move more quickly than a traditional closing timeline, and in mot cases there is even more room to negotiate. Investors may also find that motivated sellers are more willing to negotiate terms of the contract when compared to their unmotivated counterparts. What is important to keep in mind (and highlight) when working with motivated sellers is that you can help create a mutually beneficial transaction.


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motivated seller phone script

Distressed Properties & Motivated Sellers

For many real estate investors, distressed properties and motivated sellers go hand in hand. I’ll explain: a distressed property is one in need of significant repairs or renovations before it can be habitable. In many cases, distressed property owners are willing to sell quickly and for below market value. These property owners would classify as motivated sellers, as they are hoping to find someone to take the property off their hands.

It is important to note that not all distressed property owners are necessarily “motivated” or willing to part ways with the property for a low price. On the other hand, a motivated seller does not always signal that the property is in poor condition. This distinction is important for investors preparing to reach out to different sellers. Both distressed properties and motivated sellers can represent a potential deal, but investors should be careful to avoid assumptions (despite potential similarities).

Common Reasons Owners Become Motivated Sellers

There are numerous reasons a property owner could classify as a motivated seller, ranging from a new job opportunity to an unfortunate family emergency. It is important investors review the most common reasons a property owner could want to sell quickly so they approach each conversation with care. Here are the most common reasons someone could need to sell their property quickly:

  • Divorce & Family Emergencies: There are several emergencies that could cause family members to need to sell quickly. While investors may not know all the details when working with these sellers, it is important to approach these situation carefully and with respect.

  • Job Opportunity: Some property owners may get a new career opportunity and have to move on a short timeline. These property owners are likely to speed up the closing process, potentially allowing investors to secure a great deal, fast.

  • Investment Opportunity: It may seem odd, but sometimes other real estate investors will be the most motivated to sell. This typically happens if a renovation project doesn’t go according to plan, but it could simply be a need to reallocate their time to other investments.

  • Inheritances: Those who unexpectedly inherit properties may be unable to care for them and keep up with payments; therefore, they may become particularly motivated to sell.

  • Changes In Tax Laws: Occasionally, changes in local regulations or tax policies could motivate investors to sell some assets. These investors may be motivated to sell quickly, allowing others to secure great deals.

Finding Motivated Sellers

Understanding how to find motivated sellers will require investors to learn how to appeal to those individuals intent on selling their own homes. More importantly, however, investors will need to come up with a lead generation strategy that speaks to motivated sellers specifically. Fortunately, there are a handful of marketing techniques designed to prospect, generate interest and convert motivated seller leads. Here are some of the most useful strategies when trying to find motivated sellers:

  • Bandit Signs

  • Direct Mail

  • Craigslist

Bandit Signs

While the costs are minute, bandit signs offer unique advantages for real estate investors. This tried-and-true marketing tactic is comprised of small billboards secured in a number of locations with the primary purpose of garnering the attention of distressed sellers. When considering bandit signs, ask yourself one question: Where can I advertise most effectively? Pay attention to similar signs as you drive around your market area, and even consider posting small variations similar to postcards on message boards in places you frequent. Sign placement is crucial to the success of any campaign.

Bandit signs have gained notoriety over the years as a controversial method for advertising. Investors interested in utilizing this lead generation strategy should pay attention to local laws and avoid advertising anywhere illegally. Additionally, many investors will fail to take the size and content of bandit signs into consideration. As you layout your signs, remember your contact information is crucial and should always be readable. If you are careful to avoid these common mistakes, you may find that bandit signs yield massive attention from motivated sellers.

Direct Mail

Direct mail has secured itself in real estate as a consistent source for lead generation. In a typical direct mail campaign, investors send letters to sellers who are potentially motivated to sell by using a mailing list. This initial campaign can result in a list of potential sellers, which can then be used to identify motivated sellers.

It is important to understand the intricacies of direct mail campaigns in order to realize long-term success with this marketing medium. Investors should first determine the type of direct mail pieces they want to use. Materials can range from short and long letters, yellow letters, postcards, or even lumpy mail.

Investors should then focus on crafting a compelling message, which should include a captivating headline and an empathetic statement. Additionally, a good piece of direct mail will include examples of benefits, a call-to-action, your contact information, and a strategic declaration. Follow our tips for a successful direct mail campaign, and you may find yourself with a list of motivated sellers faster than you think.

Craigslist

Craigslist is one of many classified websites online. However, due to its popularity, it is one of the best websites for real estate investors looking to generate new leads. The site attracts millions of users each month, making it a powerful tool for investors seeking distressed sellers. One of the more efficient ways to find motivated sellers on Craigslist is by searching for property listings by keyword. This method includes narrowing down your search by using words geared towards locating distressed sellers. Try looking for keywords that highlight a seller’s intent, such as “sell fast” or “must sell”.

Investors can also identify motivated sellers on Craigslist by posting ads of their own. One of the biggest benefits of posting on Craigslist is that it is entirely free, making this an attractive and cost-effective option for investors. Write a post stating what you are looking for and include information about your work in the area. Don’t be afraid to write a message in your ad as well, remember you want to seem personable, as to stand out to motivated sellers. Through a combination of writing and searching existing Craigslist ads, you can find motivated sellers quickly and for free.

real estate wholesaling script

Working With Motivated Sellers

Any attempt to find motivated sellers in real estate should place an emphasis on communication. In fact, it’s safe to assume that no progress will ever be made on a deal with a motivated seller if you aren’t willing to put in the time and listen to what they have to say. Remember, real estate is a people business; any hopes of making headway is contingent on the relationships you build.

In order to move a deal forward, at least with motivated seller leads, you must find out what it is they truly want. While price will always play an important role, there are often other factors at play. For the most part, time is just as important.

Let’s take look at how to approach motivated sellers in real estate deals:

  • Build A Connection

  • Be Transparent

  • Identify Their Motivation

Build A Connection

As a real estate investor, remember that the relationships you build are not restricted to other industry professionals. The opportunities that present themselves by working with buyers and sellers carry just as much weight as working with those in real estate, if not more so. Establishing a genuine relationship with those you intend to buy from and sell to gives you a distinct advantage, and motivated sellers are no exception. In fact, one of the best ways to work with a motivated seller is to get to know them on a personal level before you even ever discus the semantics of a deal.

If you can position yourself in a way that places their needs ahead of your own, you are already well ahead of the curve. However, it may be hard to convince motivated sellers in real estate that you are doing them a favor by taking their home, which begs the question: How can you create a relationship that places an emphasis on the seller’s needs? The answer is simple: communication. With a better idea of where they are coming from and what they are really looking to get out of a deal, you will be able to make a more attractive offer.

Be Transparent

The moment you contact a motivated seller in real estate, your intentions will be divulged—which isn’t necessarily a bad thing. In fact, its recommended to be as transparent as possible. Don’t be afraid to let the seller know your intentions. Tell them what you intend to do and how you intend to do it, but the idea is to create a narrative that will benefit both sides. While you are in it to secure a property, make it abundantly clear that you are also there to help the seller. When it comes down to it, investors are one of the best options for motivated sellers to choose from if they hope to avoid bankruptcy.

Identify Their Motivation

In catering to the needs of motivated sellers, you must place an emphasis on their current situation. It is important to note that while the impending deal is a business transaction to you, it is a lot more emotional for the respective owner. A little empathy will go a long way in opening things up. Never approach motivated sellers from a position of power, but rather on an equal playing field. Remember, they don’t have to sell to you. The best thing investors can remember is to always be respectful of their time and communication. Only then will you be able to build a positive working relationship and get in their good graces.

Talking To Motivated Sellers: Motivated Seller Questionnaire

Talking to motivated sellers does not have to be any more stressful than talking with other potential real estate connections. However, in order to avoid getting flustered and forgetting your place, remember the following questions to ensure a smooth transaction:

  • How are you? It is important to be personable during any communications with a potentially motivated seller because their situation could be the result of a personal or emotional stressor. Start your conversation by asking how they are doing, and be genuine as you build a relationship with any potential sellers you speak to.

  • What is your reason for selling? Be careful when approaching this question, as their reason for selling may be personal. However, if the opportunity presents itself, it is important to know and understand why they are in a hurry to sell the property.

  • What has been done to maintain the property in the last year? It is important to get a strong understanding on the status of the property, without sounding demeaning. This question will help you understand the current condition of the property.

  • What is your contact information? Always get the contact information of potential leads. You will want their name, best phone number to reach them and email address so you can follow up when necessary.

  • Are you the one selling the property? This is a great way to get at whether or not they are the deciding vote on selling the house. You may encounter situations where someone has to talk it over with family members, a spouse or another party. When it comes to identifying a motivated seller, you want to know who is making the decisions and who to build a relationship with.

  • Is there a mortgage or back taxes on the property? It is a great idea to ask whether or not there are any financial obligations attached to the property. Think of this question as a good way to avoid surprises down the road.

No-Fail Motivated Seller Script

If you want to turn a motivated seller lead into a successful deal, it is important to talk candidly to the seller. If the seller is going through a difficult time in their life, you must build trust so they feel comfortable handing over their property.

If you feel overwhelmed at the prospect of talking with motivated sellers, practice with our no-fail script. Keep in mind, however, that this script is simply an outline of how a conversation might go. Of course, any conversation you have with a person will differ in one way or another. Simply remember the important questions to ask if you want to realize success with a motivated seller.

If you are ready to start talking with motivated sellers, download our no-fail script and start rehearsing today:

Motivated sellers

Summary

Motivated sellers represent a unique opportunity for real estate investors with any level of experience. By working with a motivated seller, you can help them out of a precarious situation while simultaneously securing a good deal for yourself. Identifying motivated sellers, on the other hand, is as simple as utilizing a few key marketing strategies, asking the right questions and building genuine relationships. Follow our motivated seller script and you can help ensure you have smooth communications with any sellers you encounter.

Have you worked with motivated sellers in the past? Share your experience in the comments below.

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Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies
Real Estate Investing Strategies