Learn How To Start Investing In Real Estate
Learn How To Start Investing In Real Estate

How To Adjust Your Real Estate Marketing Mindset From Summer To Fall

Written by Paul Esajian

Have you decided to pursue a career in real estate? If you are ready to say goodbye to your nine to five job in order to live a life of financial security using real estate as your vehicle, it is time to focus on establishing the right real estate marketing mindset.

There are a number of things individuals can do if they want to become successful investors. For one thing, building and maintaining a proper entrepreneurial education is the key to making informed business decisions. It is also vital for real estate entrepreneurs to refine their morning routines in order to stay alert and perceptive throughout their days. However, arguably the most important thing a person can do if he or she wants to perpetuate a lucrative investing business, is to focus on a real estate marketing mindset.

Establishing some sort of marketing campaign, including a seasonal real estate marketing campaign, is essential if you want to get the word out about your business. You might be the smartest investor in your area, but without consistent clients, there is no way to sustain a business. If you want to get the best out of your marketing efforts, I recommend adhering to the best real estate customer service tips.

When it comes to choosing the right marketing strategy, the options are endless. There is direct mail marketing email marketing, social media marketing, content marketing, bandit sign marketing and so much more. Every real estate investor should have at least one – if not more – of the above mentioned strategies already in place, but the best investors have something more: a strategic marketing mindset.

It may not seem obvious at first, but the right marketing mindset can make a big difference. An investor who is stuck in survival mode versus an investor who is constantly thinking big and shooting for the stars will not only have an affect on each investors’ sales, but also the opinions of potential clients. A superior real estate marketing mindset is one that does not fear rejection, values the importance of due diligence, and can easily and effectively adapt to change – like a change of seasons for example:

Shift Your Real Estate Marketing Mindset To Adapt To Fall

marketing mindset
It would be irresponsible to believe that a person’s marketing strategies could forever stay the same – even if those strategies are producing results. As I always say, the only thing worse than no marketing campaign is a stagnant one.

As the busy months of the summer selling season come to end, real estate investors can take a moment to reflect on the ups and downs of their businesses. Just because autumn tends to be a slightly slower season in the real estate world does not mean investors can take a break; instead, investors should focus on revitalizing their stale marketing campaigns. There are more homes on the market in summertime compared to any other month, which forces investors to concentrate more on the physical side of their businesses – i.e. visiting rehab sites, meeting with lenders, and finding deals – as opposed to the behind the scenes work – i.e. perfecting their marketing strategies.

If you want to be just as successful in summer as you were in fall, consider adding these creative marketing ideas to your playbook:

Focus On Your Customer. Because summertime can be hectic for both investors and homeowners alike, the customer service aspect of any investor’s business has the ability to fall to the wayside. Although this is not ideal, fall is the perfect time to make up for that absences. Switch your real estate marketing mindset from summer to fall by taking the time to focus on your customer. Consider sending your most valuable customers a seasonal treat or thank you card that expresses how much you appreciate their business. This thoughtful gesture might take up a little extra time in your day, but it will go a long way with your customers. Try to personalize each note or gift to show customers that you care about them in their own individuals ways. Remembering a birthday or another milestone is a great way to display that a client’s money is not the only thing that matters to you. The real estate investing industry is always focusing on the numbers and data, so humanize the experience for your customers and it is guaranteed to pay off.

  • Pro Tip: Consider hosting a pumpkin carving contest, or any other social event, to bring families together and prove that you are more than just a person they have done business with. Not only will everyone – including kids – get involved, you will also get the chance to mingle with potential future clients.

Get Charitable. Once fall is in full swing, people become less focused on business decisions and more focused on the holidays. If you don’t want to miss out on potential opportunity during this season, you must turn your charity game on high. One of the easiest and most effective ways to get philanthropic is to provide for the less fortunate. Host a canned food or clothing drive at your next few open houses. Advertise to friends, family, clients, and even the public to bring food, clothes, toys or any type of donation to your office. Select a charity, or several, and donate all the profits your business collects. Doing so will prove that you play an active role in your community and care about the wellbeing of those who are less than well-off.

  • Pro Tip: Publicize your charitable actions across your social media accounts. Not only will this allow those who do not live in your area to see your goodwill, it will also bring a greater number of people to your charitable event, therefore increasing the amount you are able to donate.

Amp Up Your Content. Did you know that 45 percent of marketers say that content marketing is their most effective strategy? In fact, 69 percent of marketers plan to increase their use of blogging this year. Because fall is an ideal time to place a large emphasis on your real estate marketing mindset, create a content marketing strategy to help your business generate more leads. If you want to boost the quality of your real estate website, it is essential to start blogging. Blogging is a great way to generate quality and informative information. It’s also one of the first steps in the content marketing process. Producing quality content that is legitimately helpful and unique will portray you as an intelligent thought leader in your industry and bring clients knocking at your door.

  • Pro Tip: Share the content of your followers on your own social media platforms and blogs. It will show your clients that you appreciate the ideas of like-minded individuals and it will keep your followers excited and wanting more.

Celebrate Holidays Last but not least, celebrating the holidays with your clients is both fun and effective when it comes to building and maintaining lifelong customers. Fall is great because there seems to be another holiday every other weekend. Whether you host a costume contest for Halloween, a wine tasting event to celebrate harvest season, or a “special-clients” cocktail party to honor Thanksgiving, showing your clients that they are special is sure to give you an edge over your competition.

  • Pro Tip: Consider making a $100 investment and buy 20, five dollar gift cards to various coffee shops or local cafes. Send them to your most important clients as a holiday gift and they will surely remember you next time they plan – or they know someone who is planning – to sell their home.

A powerful real estate marketing mindset is what separates the good investors from the best investors. So how do you plan on adjusting your marketing mindset this fall? Share your suggestions below.